social campaign
"Ta Pramat@ En Apla" = Things are Simple
A Social Campaign to raise awareness on how it is OKAY to look or be different.
A take on stereotypes: A stereotype is a belief, about a topic or a person, a situation that has some fixed expectations for that situation or person. A stereotype is a "bad" shortcut that a brain naturally cones to create. Why? Because is easier for our brain to explain the situation. A stereotype does not include critical thinking or unbiased thinking.
Just as our differences and complexities co-create unique societies, so do the multi-colored illustrations. Differing in looks and color yet common in origins, in the end, everyone is different and that's okay.
